家庭大屏观影时代，海信电视推情人节定制片单

时间：2022-02-14 18:00:41阅读：87840次
电视消费场景化特征日渐明显，游戏、观影、健身等个性化需求增多。2月14日情人节之际，爱情题材电视剧及影片热度不减，海信电视整合影视资源，为用户定制“打卡全国爱情神话发源地”片单
神话
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  • 相正哲 金智秀
家庭大屏观影时代，海信电视推情人节定制片单
家庭大屏观影时代，海信电视推情人节定制片单
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电视消费场景化特征日渐明显，游戏、观影、健身等个性化需求增多。2月14日情人节之际，爱情题材电视剧及影片热度不减，海信电视整合影视资源，为用户定制“打卡全国爱情神话发源地”片单，集结富有地域特色的爱情片，推出专属情人节的浪漫文化大餐。

据介绍，此次海信电视全面整合平台资源，结合用户点播喜好，定制推出9大城市系列爱情影片，包括代表上海爱情题材的影片《爱情神话》、代表青岛爱情题材的影片《送你一朵小红花》、代表广州爱情题材的影片《栀子花开》等。值得一提的是，代表武汉爱情题材的影片《穿过寒冬拥抱你》为全网首播。用户打开海信智能电视，进入“推荐”频道，即可畅享浪漫。

根据海信电视用户点播量调研，2021年度点播率最高的爱情电视剧TOP3分别是《司藤》、《你是我的城池营垒》、《海上繁花》，点播率最高的爱情影片TOP3为《夏洛特烦恼》、《图兰朵：魔咒缘起》、《第一炉香》。从爱情片点播峰值日期来看，2-4月份新片开播、上映的高峰期同时也是爱情片的点播高峰期，可见观众对新电影的喜爱度、点播率更高。

行业分析认为，彩电产品正在经历从产品硬件分类到应用场景分类的转变，家庭影院电视、游戏电视、音乐电视、互联网电视、护眼电视等细分品类逐渐增多。尤其在疫情环境和大屏消费增长背景下，家庭观影的趋势越来越明显。据奥维云网数据显示，2021年全年65英寸及以上产品零售量占比达到34.5%，较上一年增长9.5个百分点；预计2022年65英寸+产品市场份额将达40%，以75英寸、80+为代表的大屏电视增幅最大，尺寸进阶加速。

为提升大屏观影体验，海信电视持续深耕显示技术打造行业画质标杆，在超高清画质芯片、全阵列动态背光等自主技术加持下，围绕观影需求进行专业调校打造电影模式，实现更细腻、更清晰、更立体的画质表现，再加上独到的音质调校和专业音响配置，带来沉浸感十足的观影感受。

在内容端，依托聚好看互联网电视AI云平台，海信电视用户可以尽情点播腾讯、爱奇艺、优酷等平台最新上线的全球影视资源，可谓影视迷的线上“欢聚地”。不仅如此，这里还汇聚了全场景智慧服务资源，除在线影视点播外，更有视频通话、音乐K歌、大屏健身等丰富大屏服务受到了用户喜爱。

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