腾讯音乐又有联名了!这次是QQ音乐+喜茶

时间:2020-06-03 15:30:20阅读:48439
5月27日,腾讯音乐娱乐集团旗下的QQ音乐,携手国民奶茶品牌喜茶,共同打造“灵感音乐公司”的联名活动。作为Z时代用户最爱的音娱平台,腾讯音乐此次与新式灵感之茶的联名,旨在将听歌

5月27日,腾讯音乐娱乐集团旗下的QQ音乐,携手国民奶茶品牌喜茶,共同打造“灵感音乐公司”的联名活动。作为Z时代用户最爱的音娱平台,腾讯音乐此次与新式灵感之茶的联名,旨在将听歌场景在线上线下双重延伸,带领用户探索更多可能的音乐灵感。

据介绍,腾讯音乐此次的联名内容丰富。QQ音乐制作了“定制你的灵感专辑”趣味H5,以8种热门喜茶系列产品对应8类潮酷音乐风格,为各位参与互动的用户量身打造成长计划,定制极具个人style的灵感专辑。用户可以在这个趣味H5中完成声乐、形体等入门“训练”,体验一番音乐人的成长乐趣;同时还可选择心仪的音乐风格与打歌服装,PICK专属“灵感专辑”,秀出与众不同的音乐品味。

在腾讯音乐旗下的QQ音乐APP上,上线了QQ音乐X喜茶的专场福利活动中,用户可以分享页面获得联名播放器皮肤,还可以通过花式攒PK值参与积分打榜,更有机会在打榜中获得喜茶×QQ音乐【灵感音乐公司礼盒】,内含本次联名定制的AirPods Case、搪瓷杯、斜挎包、绿钻体验卡、行李贴等周边礼品。此外,部分喜茶门店里还安装了落地音乐装置,用户可以前往门店体验,实地感受专属歌单带来的音乐畅想。

作为耕耘中国音乐市场十余年的流媒体平台,腾讯音乐陪伴着众多年轻人的成长,为用户带来不断升级体验的个性化歌单,和众多潮流动感的热门歌曲,一直走在潮流前线。2017年,腾讯音乐旗下的QQ音乐就与优衣库玩了一次名为“衣乐人生”的联名。线上部分,QQ音乐采用音乐主题电台的形式,通过六大不同生活场景的匹配,为用户提供各种服装穿搭的建议;线下部分,优衣库门店将腾讯音乐的主题电台以实体化落地,用200首精选好歌给顾客带来一种全新的购物体验。

2019,腾讯音乐旗下的酷狗音乐发起“万物皆可MUSIC”合作项目,与知名耳机品牌拜雅合作推出两款联名产品,并针对拜雅耳机高保真的品质特点定制了专属试音歌单。而在2020年疫情复工之际,腾讯音乐除了防疫保障工作之外之外,还与运动休闲品牌斯凯奇跨界联名,为旗下员工精心准备了一款结合音乐潮流设计和舒适、专业性能为一体的“TME文化衫”作为复工礼,让大家在更舒适、健康的状态下高效工作、有序生活。这款联名服装采用“TME蓝”主色,并搭配经典的白色心电标志,让一众网友高呼“好看”、“想要”。

腾讯音乐的新潮“战服”

作为新时代音乐潮流的引领者,腾讯音乐致力于打造潮流、年轻、专业的音乐平台。希望将来腾讯音乐可以和更多深受年轻人喜爱的品牌进行跨界联名的方式,一起打破“听歌”的壁垒,在多样玩法中展现音乐的魅力。

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